Now, there’s a dilemma that any business faces when they run cold emails or outbound campaigns.

You get positive responses from people, but not everyone books a call right away, so how do you fix this?

You need proper conversion mechanisms in place.

Here’s what you use for them:

• SDRs Dialing Positive Responses
• Email Follow-up sequences > Welcome Email flow, Pre Sales Call Email Flow And Post Sales Call Email Flow
• Adding leads to CRM for long-term nurture if no call booked

So, first of all, right when a lead comes in → The SDR gets notified via any channel → You build an automation that automatically enriches the lead and gets their phone number → it gets put into your communication channel like Slack so the SDR can dial the lead.

If no answer → it gets put in a sub-sequence where you follow up with value for 4-5 days

If no answer → it gets put into your CRM where SDRs or sales team can do a long-term nurture sequence and add it to your email list as well.

Before You Start Working With This Guide, You Probably May:

• Be relying on network & referrals to generate leads
• Had no cold acquisition system in place
• Had SDRs who were handling inbound & not doing outbound
• Raised a Series A or had been in business for long and had serious pressure to scale your GTM

The Changes This Can Make

• Built a Cold Email System For Steady Pipeline